Ashley Alvarez is a Senior Digital Marketing Specialist at Outdoor Living Supply, we delve into her journey into the hardscaping industry and the impactful role she plays in shaping the digital landscape for the company and its clientele.
From IT to Outdoor Living
Ashley’s career journey began in the realm of IT, where she navigated the complexities of hosting infrastructure and management. However, a transition to the outdoor living supply and building material industry sparked her interest. “I previously worked with a fencing and railing manufacturer for about six years,” Ashley reveals, highlighting her initial foray into the outdoor sector. Her transition into the hardscaping industry was fueled by the stability and resilience of the building material sector, a factor she keenly observed during economic downturns.
Redefining Strategies for Success
As Senior Digital Marketing Specialist at Outdoor Living Supply, Ashley’s role encompasses a multifaceted approach to digital outreach. From website design and maintenance to SEO, Google ads, and social media management, Ashley orchestrates a comprehensive digital strategy aimed at enhancing the company’s online presence. “My role encompasses everything from design, maintenance and managing all of our websites SEO content to running our Google Ads and Meta Ads for all of our companies,” Ashley explains, underscoring her pivotal role in driving the company’s digital initiatives forward.
Empowering Contractors Through Education
Beyond her core responsibilities, Ashley is passionate about empowering contractors and customers through education. “I’ve started going out and teaching workshops to our customers and our contractors on digital marketing in the industry,” Ashley shares, highlighting her commitment to knowledge dissemination. Through these workshops, she equips industry professionals with the tools and insights needed to leverage digital marketing effectively, thereby fostering growth and success within the sector.
Harnessing Technology for Enhanced Efficiency
In her quest for operational excellence, Ashley has implemented cutting-edge technologies to streamline processes and maximize efficiency. Leveraging platforms like HubSpot and Databox, Ashley has revolutionized data management and analytics, facilitating informed decision-making and driving tangible results. “Databox pulls all your data sources into one place… it has provided powerful efficiencies and streamlined our team,” Ashley remarks, underscoring the transformative impact of technology on organizational workflows.
The Digital Evolution of the Hardscaping Industry
Contrary to popular misconceptions, Ashley emphasizes the significant digital footprint within the hardscaping industry. “That’s a huge misconception… a surprising amount of them are [online],” Ashley asserts, challenging the notion that contractors are disconnected from digital platforms. By recognizing and leveraging this digital presence, Ashley endeavors to enhance engagement and foster meaningful connections with contractors and stakeholders.
Pioneering Opportunities in Digital Marketing
As the hardscaping industry continues to evolve, Ashley’s journey serves as a testament to the diverse career opportunities within the sector. With a blend of passion, innovation, and strategic vision, Ashley exemplifies the transformative power of digital marketing in driving growth and success in the outdoor living supply industry. Whether through education, technology, or strategic outreach, Ashley remains committed to shaping the digital landscape and empowering industry professionals for the challenges and opportunities that lie ahead.
